Olive Co. BrandinG

A complete rebrand for a small, local private equity firm.

This firm was in need of a complete rebrand due to an in-process partner buyout. This rebrand package consists of a logo, a new website, business cards and letterhead, and a presentation template. The new name, Olive Co., was inspired by the name of the street that one of their first acquired properties was on as well as the generational aspects of olive groves, which reflects their team’s approach to investing. The logo mark represents an olive grove, as well as a gradually increasing graph, showing the fruitfulness of long-term investing.