Uplift Fitness Rebrand

Brand system for virtual personal training | Visit train-uplift.com!

This system utilizes blackletter type, an unexpected choice, as well as unexpected, bold color pairings to evoke contrasting feelings of femininity with sharpness and badassness to represent the discipline UpLift trainees boast. A snake was chosen for its symbolization of rebirth and shedding of the skin, much like the changes our body goes through while training. A butterfly was chosen to represent evolution through endurance and beauty from pain. A leopard was chosen to represent focused, solitary strength and adaptability.