Woven Care

Brand identity for a Colorado-based pediatric therapy company

The Woven Care brand identity is built around the idea of connection—threads coming together to form something stronger, brighter, and full of life. Just as each child’s journey is unique, every therapist, parent, and care provider plays an integral role in helping that child thrive. The new name and visual system embody this collaborative spirit, with colorful threads weaving through the brand to represent the seamless integration of ABA, speech, occupational, and physical therapies.

These threads bring warmth and movement to every touchpoint, balancing professionalism with play. The result is a visual identity that feels joyful and human—celebrating growth, teamwork, and the boundless potential of every child.

Initial logo, brand colors, typefaces, and website by Taylor Osborn / Osborn Design Works
Visual system, including all icons, printed and digital collateral by WTRMLN Creative